Finance
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Adscam correspondent reveals truth about agency pitches
A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all…
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Channel 4’s ad spat with Publicis shows difficulties facing traditional media in a digital world
The UK’s Channel 4, a minority station in terms of audience share but, publicly-owned, part of the UK’s broadcast establishment,…
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Sorrell prepares to storm 2019 digital marketplace
S4 Capital’s Sir Martin Sorrell has been telling the Guardian about his plans for 2019 – he’s going to Davos,…
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Everybody’s looking for the agency of the future in 2019 – but are they looking in the right place?
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that…
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Initiative global boss Baxter calls for Facebook boycott – but will his agency masters back him?
Has a big media agency buyer finally found some cojones in dealing with Facebook? Initiative global CEO Mat Baxter has…
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Is Mourinho’s messy departure writing on the wall for brand Manchester United?
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United…
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WPP wins Newell with horizontal-sounding group offer
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it…
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Saatchi China spearheads global Siemens creative win
Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned…
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Sorrell’s S4C wants a lawyer, closes in on Braun digital
Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university…
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