Finance
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Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a…
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Matt Williams: an Hour of Advertising with Creature London founder Dan Cullen-Shute
An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour…
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BBH has to defend flagship Audi – what is owner VW up to?
I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started…
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Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting…
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Wallenberg Swedish business dynasty eyes WPP’s Kantar
The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or…
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More media pain for WPP as Vodafone calls global review
Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning…
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WPP faces crucial shoot-out with Aegis for £106m L’Oreal
L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its…
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Now BBH wins Tesco Mobile
One of BBH’s historic strengths is building long-term relationships with its clients – When Levi’s departed the agency (admittedly years…
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