Finance
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Archie Heaton: why brands need to be heard as well as seen
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the…
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Dam Digital’s Nadia Turan: why it’s time to breathe some life into marketing to over 50s
BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it…
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Jamie Williams of Isobel: the brand lessons from the fall of Jamie’s Italian
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain…
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Alastair MacCallum takes top post at Kinetic UK
Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to…
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Murphy and Golding – we may not have a creative partner in our new agency
To 76 Dean Street, Soho, where adam&eveDDB co-founders James Murphy (CEO) and David Golding (CSO) were departing for new pastures…
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Apple wins Cannes Lions Creative Marketer prize
Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook…
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WPP Out of Home unit tenthavenue closes in CEO Read’s ongoing reorganisation
Tenthavenue, the WPP Out of Home and experiential holding company based in New York, has gone in CEO Mark Read’s…
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Liz Taylor steps into creative hot seat at Leo Burnett and Publicis Groupe in the US
US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as…
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Marie Clayton of Carat: why Eurovision could be bigger than the Super Bowl for brands
Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30…
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