Finance
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The Gate’s Jamie Elliott: why Les Binet and Peter Field are my Ad Heroes
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great…
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Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor…
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Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
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Ogilvy UK strikes influencer deal with Instagram specialist Takumi
There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one…
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John Zealley of Accenture: how new-style CMOs can drive business results
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business…
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M&C Saatchi directors face same old performance issues
For the directors of M&C Saatchi, wrestling with a major accounting issue – chiefly booking fees too early that’s led…
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M&C Saatchi reveals £4.9m error in accounts, shares tumble
Oh dear, M&C Saatchi shares tumbled 20 per cent today after the quoted agency disclosed it had miscounted £4.9m of…
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Sorrell’s S4 Capital adds female-founded IMA influencer agency to MediaMonks and MightyHive
Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer…
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Are big money ad savings from P&G and others helping to kill off creativity?
FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming…
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