Finance
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Kellogg’s strikes welcome blow for plant-based humour with new Incogmeato
It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato. From its Morningstar farms, it’s…
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GTB’s Nikiforidis heads to Digitas – but how long do standalone digital agencies have left?
Adland doesn’t seem to be about ads these days but experience design. Maybe ‘total experience agency’ Accenture is to blame.…
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M&S unveils a new non-event from new agency ODD
M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.”…
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Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become…
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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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Michael Gove to unveil £100m Brexit campaign next week
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign…
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Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
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Mobile ad fraud: how SDK spoofing steals ad spend under the radar
By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real…
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M&C Saatchi hires former Publicis boss as China CEO
Undeterred by its PLC travails – a big write-off is on the way – M&C Saatchi is boosting its operation…
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