Finance
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Martin Sorrell’s S4 Capital banks a flying start – now it needs to bank the big time
How is Sir Martin Sorrell’s new company S4 Capital doing in these trying times? Its top line figures remain spectacular:…
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Global Diageo media goes to Omnicom’s PHD
Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the…
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‘It’s a Tide Ad’ tops WARC’s effectiveness poll
Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019.…
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Covid-19 set to blitz global adspend – but over-reliance on big events is self-inflicted
It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than…
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Time for Johnson’s UK government to cut the PR games and level with people over Covid-19
Sometimes it’s better just to give people the news straight. Here’s Ministry of Defence Spokesman Ian McDonald in 1982 on…
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Can Julia Roberts pull off an unlikely Mother’s Day triumph for Lancôme and Kinetic?
Will there be a Mother’s Day this year? If mum’s of a certain age she may be self-isolating and you’ll…
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UK premier Boris Johnson fluffs his lines over COVID-19
I caught up belatedly with Boris Johnson revealing the outcome of his (somewhat delayed) Cobra emergency cabinet committee meeting, when…
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What’s in a Wavemaker? Positive provocation it seems
Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger…
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Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy
Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading…
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