Finance
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It could be worse: WARC forecasts 8.1 % dip in 2020 global ad expenditure
Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion…
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WPP strengthens online hand with “kidtech” privacy deal
People are flooding online: 40 per cent of new users are said to be children (which presumably means means that…
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Sorrell’s S4 presses on with world growth despite crisis
Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the…
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Who has the staying power to ride the bold new wave of creative (and tech) agencies?
Every so often there’s a rush of agency start-ups, it’s hard to say exactly why they happen as they do…
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Ocean launches Covid-19 recovery creative competition
Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help…
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MSQ partners with Brave Spark for full service production
Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of…
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Which direction will Walkers take as it abandons 22-year AMV BBDO?
Adland brings constant reminders of the efficacy of Nigel Bogle’s remark – no agency is more than three calls away…
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Elvis: why now is the right time to address climate crisis
By Caroline Davison. Covid-19 may end up being the kick up the backside that we in adland need to get…
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IPA tells ad clients to cough up in the crisis
The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients…
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