Finance
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Does mushrooming ad boycott signal the end for Facebook’s Zuckerberg?
First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is…
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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may…
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McDonald’s shuffles marketing team – will it finally respond to Burger King with a strategy change?
When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have…
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Verizon ups stakes in Facebook ad boycott – where’s PR man Nick Clegg in all this?
Hitherto all-conquering Facebook (with advertisers and media agencies anyway) is now like a rabbit in the headlights as the Anti-Defamation…
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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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MSQ Partners agrees £6.2m deal to buy Be Heard
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard…
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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector
WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising)…
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Adam&eveDDB wins deserved Cannes Lions European Agency of the Decade
Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the…
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Start-up Pura aims to revolutionise baby wipes market
This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have…
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