Finance
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WPP team wins Whirlpool in 29 EMEA markets
Some good news for WPP boss Mark Read as he battles an army of irate pensioners: WPP has won washing…
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WPP’s Read deserves hammering over ageist comments – but they reveal a major flaw in the ad business
Mark Read (below) has shown a fairly sure touch in his time as CEO of WPP – not least in…
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Carat wins Kraft Heinz media outside US
Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has…
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Tag launches Tag Collective Arts as creative services try to revive their heritage
Private-equity owned ad production giant Tag is rebranding many of its companies as Tag Collective Arts, bringing under one brand…
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S4 Capital tiptoes into data analysis with Brightblue
WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an…
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UK is crisis area for WPP as holding company cleans the stables, matches its global peers
WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23%…
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The craziest sports advertising campaigns ever made
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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