Finance
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Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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Marketing body Thinkbox claims commercial TV’s status rubs off on advertisers – and beats social
UK commercial TV marketing body Thinkbox has been looking into people’s attitudes to advertising and found (which won’t necessarily surprise…
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Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty…
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Mega reviews may remind WPP’s Read of bad old 2016
WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance…
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Havas targets minority media with new “social equity marketplace”
Havas Media Group in the UK is launching what it calls a “social equity marketplace”aiming to give clients the opportunity…
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World Out of Home’s #OurSecondChance from new agency NCA hits record-breaking $40m value
The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated…
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Havas and DAN’s Merkle make moves in a nervous post-lockdown ad world
As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven…
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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location…
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Birthday boys (and great survivors) M&C Saatchi tackle gambling for GambleAware
M&C Saatchi is still with us and celebrating its 25th birthday even though neither event looked very likely when it…
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