Finance
-
M&S unveils a new non-event from new agency ODD
M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.”…
Read More » -
Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become…
Read More » -
Michael Gove to unveil £100m Brexit campaign next week
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign…
Read More » -
Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
Read More » -
M&C Saatchi hires former Publicis boss as China CEO
Undeterred by its PLC travails – a big write-off is on the way – M&C Saatchi is boosting its operation…
Read More » -
Jeff Goldblum (who else?) kicks off Disney+
Disney+ is joining the streaming avalanche in November and it’s signed up the ever-dependable Jeff Goldblum to make his own…
Read More » -
Vice’s Virtue agency expands with new leadership team – what’s its secret sauce?
How often does a media owner morph into a successful ad agency? It has been done – Havas started as…
Read More »