Finance
-
The growth of online casino platforms
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid…
Read More » -
Good old Coke is System1’s top Christmas ad – again
All that money spent on making new Christmas ads and Coca-Cola’s ‘Holidays Are Coming’ still tops System1’s measurement of emotional…
Read More » -
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
Read More » -
Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
Read More » -
Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t…
Read More » -
Pintarget targets needy lockdown drinkers for Silent Pool
Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using…
Read More » -
Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
Read More » -
MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
Read More » -
MAA Agencies of the Year 2020: US, international, media, production and a new category for an awful year
It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so…
Read More »