Finance
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Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a…
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Archie Heaton: Intel’s marketing agency had a terrible idea…
Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up…
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Deloitte in-house agency 368 to launch in Leeds
Lots of people in the UK are heading north it seems with even HMG’s Treasury planning to ship staff to…
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Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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Sports marketing trends for 2021
The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially…
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WPP is now a global commerce leader says Forrester
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader…
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UK government pandemic advertising tops £240m in 2020
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost…
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WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut.…
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Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long
You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has…
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