Finance
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IPG posts solid Q1 and forecasts 5-6 per cent for the year
Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers,…
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Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium.…
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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth
WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version…
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Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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Barry Cupples of Talon: Why delivering outcomes gives Out of Home a major USP
“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all…
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European Super League: the anatomy of a PR disaster
There’ll be much poring over the entrails of the European Super League’s (ESL) failure to get off the ground this…
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