Finance
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AB InBev global media pitch is big challenge for Dentsu
Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends…
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New Commercial Arts debuts for Sainsbury’s Habitat
Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut…
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Coke changes platforms in search of ‘Real Magic’
Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do)…
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IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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Nuytemans wins top Ogilvy EMEA role
Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell. O’Donnell is staying on as chairman.…
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GroupM forecasts bigger boom in UK ad rebound
WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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UK motorway OOH operator Admedia rebrands to i media
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i…
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WPP hit with $19m SEC accounting fine
WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of…
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