Finance
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Channel 4 celebrates weirdness as it steps up anti-privatisation campaign
The UK’s Channel 4 is going into overdrive as it tries to scupper the Government’s plans to privatise it –…
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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide…
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MSQ progress “more than a Covid bounce” says CEO Reid
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like…
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Wunderman Thompson adds to diversity line-up with Sufia Parkar from McCann
WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff…
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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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BA media takes off from WPP to Omnicom
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Is a result on the way in the giant Coca-Cola review?
The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is…
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