Finance
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UK’s Ad Association launches global export drive roadshow
The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to…
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Omnicom joins 10% growth club as it recovers in 2021
Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and…
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Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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MSQ’s Walk-In Media expands into US with New York office
MSQ media agency Walk-In Media is expanding into the US. The agency, headed by former Walker Media boss Simon Davis,…
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Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s…
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Scrooge Waitrose cuts free newspapers for members
Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers,…
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WPP lands another global win – coffee giant JDE Peet’s
WPP has landed another big global deal following its Coca-Cola triumph last year, global creative for JDE Peet’s, which won’t…
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