Finance
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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ITV’s streaming own goal could lead to takeover trouble
Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s…
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M&S shows the way with Sparks app – and even produces a good ad
Watching the first episode of The Ipcress file on ITV (good) but having to plough through endless commercials (mostly terrible…
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Cannes Lions bans Russians and Russian entries
Cannes Lions has banned Russian entries and delegates from the country from this year’s festival following the invasion of Ukraine.…
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Karmarama wins Honda UK
Karmarama, now part of Accenture Interactive, has won the Honda UK account after a competitive pitch. Karmarama has had a…
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The war-torn week that was: some snippets from adland – Deutsch, Guide Dogs, Neverland and Amika
A lot going on in the world this week and the doings of advertisers, agencies, media owners and the rest…
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CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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David Madrid lures meat lovers to plant-based Whopper
Burger King is currently reviewing its US creative and media – likely to be a gruelling affair as it’s controlled…
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Ukraine: it’s time for the ad holding groups to get off the Caviar Express
So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine…
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