Finance
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Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song
Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going…
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WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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Has Piers Morgan the staying power to make Talk TV a success?
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here…
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New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from…
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Malibu picks Wieden+Kennedy for ‘global brand refresh’
Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign…
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Former Lucky General Fox joins Havas in senior client role
One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO),…
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“The veins remain” declares Mars as Snickers hit Twitter
Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called…
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WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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Google deal helps WPP’s MediaCom retain giant Sky account
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and…
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