Finance
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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Stormy waters at WPP’s (AKQA) Grey
Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well…
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So Boris Johnson is going – but not quite yet. Things might get better…
Boris Johnson is expected to announce later today that he’s resigning as Conservative Party Leader but intends to stay on…
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Kate Moss hits the road road for Diet Coke’s 40th
Diet Coke is about to celebrate its 40th anniversary (blimey) and it’s signed up Kate Moss for a rumoured £5m…
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WPP back on the merger trail with Design Bridge and Superunion tie-up
WPP is merging design companies Design Bridge and Superunion to create what it calls a “single world-leading design company,” Design…
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Equistone invests in Talon global growth as Mayfair exits
Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion…
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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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