Creative
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MAA Ad of the Week: Etsy’s Wally from Orchard Creative
Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even…
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Aldi and Sainsbury’s among System1’s early Christmas winners
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco…
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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Deutsche Telekom and MUW Saatchi & Saatchi remind us that Xmas isn’t just about fairies and fairy lights
It isn’t all sweetness and light at Christmas, especially if you live in the parts of Europe most threatened by…
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Uber ventures north with Mother
Mother’s work for Uber has been consistently exemplary, presenting the (sometimes controversial) ride-hailing app as a friend in need (with…
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We Are Social wins global Carlsberg
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has…
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Hollands takes hot seat as new CEO of Saatchi & Saatchi
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above)…
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EE and Saatchi look forward to gamer holiday horror show
Saatchi & Saatchi has hit a rich vein of form for EE, positioning the mobile network skilfully as something that…
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Mike DaRe: what can brands learn about connecting via Halloween?
The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are…
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