Creative
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis…
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MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
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Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of…
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BMW motors back for the present in Christmas ad
Christmas ads seem pretty well over and done with in the UK by now (who’ll be first to launch one…
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Long-serving BETC prepares Canal+ for a new era
Canal+ is heading for a separate listing in London as part of the break-up of the Bolloré media empire (including…
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Paddy Power’s love letter to football – caveat emptor
Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on…
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Rat pack denizens exhumed by AI for Still G.I.N
It’s AI for breakfast, lunch and dinner now: here’s a new effort for Still G.I.N (wish they’d stop this) featuring…
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