Creative
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Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that..
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous…
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Alexandra Jardine: what, like it’s hard? Why Reese Witherspoon is a branding genius.
Cannes is always good for a celeb spot; you could take your pick from talks from a whole array including…
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McDonald’s tucks into ‘The Big Arch’
Offices and arches seem to be doing the business for McDonald’s UK and Leo Burnett. After last year’s winning eyebrow-focussed…
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Grey scores at Cannes with advertising that speaks for itself
WPP’s Grey hasn’t had too much to shout about recently – being shuffled off, first to AKQA and now Ogilvy…
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UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
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Jane Austin: sidelining of DEI at Cannes reflects an alarming regression
Remember when brands at Cannes wouldn’t shut up about how they wanted to save the world? Naturally, they didn’t mean…
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Jane Austin: spare a thought for the overlooked indies at Cannes
Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the…
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Alexandra Jardine: AI vs humans will be the Cannes conundrum this year
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just…
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Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for…
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