Creative
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VMLY&R mines a praiseworthy cause for No7 – um, make-up
Where there’s a brand there’s a cause these days – is this because brands want to be good in the…
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NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to…
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Becks, Diddy and Reynolds rally to bartenders cause – or is it celebs having (another) good time?
It’s good, no doubt, of Ryan Reynolds, P.Diddy and David Beckham to rally to the cause of hard-pressed American bartenders.…
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UK lockdown widens generation gap in media consumption
Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to…
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The Media and Marketing podcast: marketing and the vaccine rollout, The New European
Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the…
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Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners
System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional…
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Audi Norway lands killer punch on Ferrell and GM
GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the…
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Lots of reasons to give celeb-packed Paramount+ a miss
ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it…
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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US
Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler…
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