Creative
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Post-pandemic creativity: LinkedIn and John Lewis
It’s amazing what powerful catchy music and plenty of TV airtime does: this ad from LinkedIn and agency VCCP is…
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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John Lewis comes out fighting in radical change of direction from adam&eveDDB
Sharon White’s new John Lewis is coming back from lockdown with a new Anyday range, “John Lewis quality and style…
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Is ‘Creative Business Transformation’ a proper meal for a Cannes Lion?
Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020…
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Droga5 opens in Tokyo, lines up Brazil and China
Accenture Interactive is rolling out its creative flagship Droga5 around the world, first in Tokyo then Brazil and China later…
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WPP CEO Mark Read on global ad recovery, Out of Home, in-housing and creativity in everything
WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates…
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Now bumbling Boris stars in Geenpeace’s ‘Wasteminster’
Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t…
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Innocent unveils new brand platform – Little Drinks, Big Dreams by Mother
Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with…
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Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine…
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