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Is Havas taking on the impossible with Carling?

Molson Coors’ Carling has picked Havas to handle its UK account for Carling, once the top selling beer in the UK. Carling is the new sponsor of the UK Premier league, taking over from Barclays. Havas beat Brothers and Sisters, ...

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Why pitch policy and malpractice are damaging clients as well as agencies

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

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Campari goes long with Clive Owen for ‘Killer Red’

Here’s trusty Clive Owen (the ‘driver” in BMW’s short films) turning up in yet another long ad/short film, this time for Campari courtesy of JWT Milan. Does Clive make proper films any more? Suppose there’s less time on set doing ...

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Adam&eve unveils Super Bowl debut for Mars’ Skittles

Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in ...

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Philadelphia abandons JWT for Karmarama

Mondelez-owned Philadelphia is going on another of its periodic holidays from J. Walter Thompson, choosing Karmarama as its new European agency in a pitch also involving Anomaly and Havas. Philadelphia moved to BBH in 2013 for just a year and ...

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Lexus strives for excitement injection in LC launch

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a ...

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Droga5 beats top London shops for Danone

Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year ...

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Anomaly wins Ad Age Agency of the Year and Diet Coke

I see that Anomaly has been voted Ad Age’s Agency the Year in an ‘A List’ that includes some newbies (for us anyway) as well as better known names including McCann, Wieden+Kennedy, R/GA and BBDO. Anomaly, co-founded in 2004 by ...

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Digital whizz Peon replaces Ramsey as JWT ECD

The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsey as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year. Ramsey, ...

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Adam&eve founders confirm new Omnicom deal

It’s official then, adam&eveDDB is indeed going to be a new international offering within Omnicom following the earn-out by partners James Murphy, Ben Priest and David Golding. The agency has used the award of Ad Age’s International Agency of the ...

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