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Now it’s McDonald’s’ turn to tug the Xmas heartstrings

McDonald’s is running what it calls its biggest UK Christmas campaign, built around a winsome left-on-the-shelf doll Juliette and the opportunity for romantic, as well as scoffing, opportunities in McD. Could’ve been a big dollop of gloop but, as ever ...

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Engine rolls out new customer engagement platform

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

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Mulberry serves up fascinating Christmas oddment

Upscale British bag maker Mulberry used to be with agency of the moment adam&eveDDB but this year’s Christmas effort is, it says on the tin, by Mulberry. And a fascinating oddment it is too; this Christmas tale with children playing ...

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Snapfax top shreds: Toblerone trumps Trump!

Welcome once more, Snapfax fans, to our round up of the top shreds of the last seven days, a week that left the world reeling and our shredder connected to an internet fax machine squealing. As 2016 continued to be ...

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Malcolm White of Krow: why do brands abandon reality for the ‘aah’ factor in the run up to Christmas?

The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s Christmas ad campaign exactly one hundred years later. As a metaphor for the importance of exchanging gifts and the spread ...

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Creston to sell to biggest shareholder DBAY Advisers

Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle ...

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