Analysis
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New Havas Media research underlines key BBC role in Covid-19 crisis
The Covid-19 outbreak could be the saviour of Britain’s embattled BBC, not so long ago facing the prospect of being…
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Jane Austin’s MAA blast from the past: Tango
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what…
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MAA blasts from the past: Strand cigarettes and Daz
My friend and long-time MAA supporter Bob Collins recommends these venerable communications: Strand cigarettes from Ogilvy, often described as adland’s…
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MAA blast from past: Apple’s ‘I’m a Mac’
Here’s a blast from the past that actually changed things, Apple’s ‘I’m a Mac’ campaign from TBWA which ran (I…
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Analysis from Talon’s Ada shows true UK population movement during Covid-19
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March…
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Paul Simons: MAA blast from the past – Nike
It is hard to believe now how weak Nike was in relation to other brands in Europe in the early…
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MAA blast from the past: Silk Cut ‘Zulu’
This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the…
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50 per cent down – is April’s UK adspend falling off a cliff?
April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February…
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Stephen Woodford’s MAA blast from the past: Orange launch
In these isolated, locked-down times, with uncertainty and hardship ahead, my blast from the past is a beautiful slice of…
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