Analysis
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Everybody’s looking for the agency of the future in 2019 – but are they looking in the right place?
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that…
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Mad Men knew how to Christmas party – or did they?
Seems we’ve gone all PC this Christmas with timeTo warning us of the perils of mistletoe at the office party…
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MullenLowe’s Mark Elwood: my creative highlights of 2018
Mark Elwood is executive creative director, MullenLowe London. My creative highlights 2018 Colombia Ministry of Communications and Technology…
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George Parker: what good is a new name or logo?
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a…
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Lenah Ueltzen Gabell of Wasserman picks her Desert Island Sport and Culture Ads
Lenah Ueltzen-Gabell was an award-winning equestrian in her younger days. She joined Wasserman in 2008 and oversees its international hub…
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And our Agencies of the Year for 2018 are…
One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders…
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Richard Williams: why the big Brexit issue is a dodgy brief
I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament,…
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Hegarty explains what makes a classic ad for Thinkbox
TV marketing body Thinkbox’s ‘3 great ads I had absolutely nothing to do with’ is an entertaining series. Whether or…
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Herezie’s Baptiste Clinet: my creative highlights of 2018
Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced…
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