Analysis
-
Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner…
Read More » -
MAA blast from the past: Ameriquest’s medics
There are an awful of of things you can’t do or show in ads these days – maybe that’s why…
Read More » -
Paul Simons: the ad industry is in danger of sinking under a mountain of meaningless jargon
MAA’s late business partner Paul Simons wrote this nearly five years ago. He was right to ask the question. Today’s…
Read More » -
Who are the candidates for our 2020 Person of the Year?
Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of…
Read More » -
MAA blast from the past: wholesome(ish) Heinz Ketchup
Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula…
Read More » -
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
Read More » -
Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
Read More » -
Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t…
Read More » -
MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
Read More »