Analysis
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MAA blast from the past: Rik Mayall for Bombardier
We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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I’ve run a remote workforce for four years and this is what I’ve learned, by Jon Williams of Liberty Guild
Last week, the 9-5 job as we know it died in Silicon Valley. When Salesforce announced that pretty much everyone…
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Omnicom brings up the rear (so far) among ad holding companies in grim 2020
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and…
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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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Is Publicis Octopus B2B deal another pointer agency groups are giving up on advertising?
Once upon a time any new creative agency that made an impact could expect the big ad holding companies to…
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Interpublic inches ahead of rivals in 2020
Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead…
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UK lockdown widens generation gap in media consumption
Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to…
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The Media and Marketing podcast: marketing and the vaccine rollout, The New European
Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the…
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