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Analysis

Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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George Parker: Why Suicide Girls is what social networking sites should be all about – nudes and all

George Parker describes a social networking site he approves of – the rather memorable SuicideGirls. Seven years ago, when Facebook was barely three years old and Twitter was not yet launched, I interviewed ‘Missy Suicide,’ the co-founder with Sean Suhl, ...

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It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...

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