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Analysis

BETC Paris ventures into the under-age woods for perfume house Lolita Lempicka

Les Francais are certainly shaking the taboo tree with this film from the aptly-named Lolita Lempicka fragrance house. It stars 14-year old Elle Fanning (sister of Twilight actress and former child star Dakota). Young Elle plays a wood nymph who ...

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Is Apple in danger of losing its priceless cool?

Apple has just been voted the UK’s coolest brand by something called the CoolBrands expert council (Yes, it’s a new one on me too) displacing Aston Martin. But sometimes topping such polls is the kiss of death. On the face ...

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The key to managing big data for marketers is the proper use of tag management

For marketers to take advantage of the power of data, they are increasingly turning to more seamless integration with vendor partners via advanced tag management argues James Sandoval (left), managing director EMEA at BrightTag. If you’re looking for a buzzword ...

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