Analysis
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The Gate CSO Kit Altin picks her Desert Island Ads
Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop –…
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Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
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Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least…
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China expert Jonathan Smith picks his Desert Island Ads
Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads…
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Mark Denton: what’s so special about the Kinsale Sharks?
I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think…
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Paul Simons: is double vision the issue at M&C Saatchi?
It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be…
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Live and Wired’s Sophie Kostrowski and Sian Hainsworth pick their Desert Island Ads
Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded…
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