Analysis
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Talon Outdoor: seven campaigns – one channel
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1…
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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon
One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and…
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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to…
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Japan weighs the benefits of successful Rugby World Cup
By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more…
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Jon Goulding of Atomic: what happens when advertising loses its swagger
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s…
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Rob Bellass of UM: rethinking and retaining client relationships in a world of temptations
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As…
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Best ads of 2019: LinkedIn, HP, Canal+ feature in October
London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein…
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Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon…
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