Analysis
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Is Publicis Octopus B2B deal another pointer agency groups are giving up on advertising?
Once upon a time any new creative agency that made an impact could expect the big ad holding companies to…
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Interpublic inches ahead of rivals in 2020
Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead…
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UK lockdown widens generation gap in media consumption
Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to…
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The Media and Marketing podcast: marketing and the vaccine rollout, The New European
Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the…
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Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners
System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional…
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AdForum: Burger King’s ‘Moldy Whopper’ was big awards winner in mouldy old 2020
By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition…
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US boost helps Publicis end 2020 on optimistic note
Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4…
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MAA blast from the past: Bob Dylan in the Super Bowl
This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot.…
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