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Analysis

Clare Styles of Brand Union picks her Desert Island Ads

Clare Styles is ECD of leading brand agency Brand Union. Among the clients she works on are Jaguar Land Rover, Vodafone and RBS. Prior to joining Brand Union she founded and ran independent design studio He Said – She Said. ...

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Simon Bailey of Axonix: how to reach commuters

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up ...

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WPP report shows US clients slashing adspend

George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, ...

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Mike Everett: how Eva’s Wonderbra poster hit the world between the eyes

The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s not the only hit it caused. In the first of an occasional series Anatomised creative partner Mike Everett (left) looks ...

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