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Analysis

World exclusive! Ebenezer Scrooge on the Christmas ads

In another More About Advertising exclusive, guest reviewer Ebenezer Scrooge gives his opinion of a selection of the Christmas ads. First, Morrisons. Now I believe this to be a respectable food emporium but this ad seems to feature two men ...

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And the MAA UK Agency of the Year is…adam&eveDDB

It’s that time again – time to pick our Agency of the Year. There’s one for the UK and our team of unmatched experts from NYC will provide one from the US. The rest of the world will have to ...

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Brothers and Sisters founder and ECD Andy Fowler: the best ads of 2014

Andy Fowler (left) is ECD of independent London agency Brothers and Sisters. He founded the agency in 2006 after leaving TV company BSkyB where he was creative director. Brothers and Sisters now employs over 60 people in Clerkenwell handling accounts ...

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George Parker: Winston Fletcher, gnarly clients and me

The recent post on MAA, concerning this year’s Winston Fletcher Fiction Prize inspired me to write a heartfelt appreciation of one of the genuinely nice people I have ever met in this increasingly unredeemable and rancid biz. In 1972, after ...

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Paul Marsden of Syzygy: the future is already here – but today’s digital innovators are in China

The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and digital business. Alibaba, already the undisputed king of e-commerce, handling more sales than Amazon and eBay combined, is now the ...

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72andSunny’s Carlo Cavallone: the best ads of 2014

Carlo Cavollone is responsible for all creative and culture at 72andSunny Amsterdam. Previously he was at Wieden+Kennedy in Amsterdam – for almost nine years – as a writer for Nike, Coca-Cola, Heineken and as a CD for EA Sports and ...

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Fearless Group’s Peter Gibb: the best ads of 2014

Peter Gibb is a partner and creative director at The Fearless Group in NYC. He began his career in the mail room at BBDO in London and went on to hold a number of senior creative roles at London agencies ...

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James Murphy of adam&eveDDB: the best ads of 2014

James Murphy is CEO of adam&eveDDB. He began his career as a graduate at Ogilvy and then spent 11 years at RKCR/Y&R in a number of senior management roles. He co-founded adam&eve, renowned for its John Lewis work, in 2008 ...

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