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Analysis

How Ogilvy’s Graham Fink draws with his eyes

Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his eyes. Here he is at the Riflemaker Gallery in London, staring intently at a blank computer screen. Out of nowhere, ...

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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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Simon Hakim of Hunter: why we need to earn the right to be ‘innovators’

Innovation and entrepreneurialism are buzzwords that get bandied about a lot these days. Everybody wants to be seen as innovative and entrepreneurial and so everybody calls themselves innovative and entrepreneurial. But it’s not that easy. There’s a huge gap between ...

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Len Sirowitz reminds us of the genius of DDB

My thanks to Adscam’s George Parker for reminding me how brilliant Dave Dye’s blog Stuff From The Loft is. In this piece Dave speaks to Len Sirowitz, one of the top art directors at Doyle Dane Bernbach in the 1960s. ...

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Will London’s Alan Grové picks his Desert Island Ads

Alan Grové is co-founder and creative partner at Will London. The agency creates ‘Ideas That Sell’ for clients including Slendertone, Krispy Kreme, Hiver, Trunki, Stuffa, Femifree and BMR Vital. Originally a copywriter, since 1993 Alan has spent time working in ...

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Matt Williams: why are so many TV show brand idents wasted opportunities?

If this were any other marketing website, I’d have probably used this space to write a piece with a headline like “28 Things We Learned from #TheDress.” Or “The Brand Winners and Losers from Dressgate.” But this isn’t Buzzfeed, you’re ...

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