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Analysis

Matt Williams: why we all need a start-up frame of mind

I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid this article turning into something that just promotes what Engine is doing. I promise. But the last few weeks have ...

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George Parker: haute cuisine, Salvador Dali and me

With all the current fuss about NBC Nightly News anchor Brian Williams being found out for telling “porkies” about everything from being shot at in Iraq to having the biggest dick on TV, I am reminded of the many times ...

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Lucky General Andy Nairn picks his Desert Island Ads

Andy Nairn co-founded Lucky Generals, one of the brightest new London agencies, with Helen Calcraft and Danny Brooke-Taylor in 2013. He spent his first nine years in the industry as a planner at AMV BBDO, Rainey Kelly Campbell Roalfe and ...

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Macario Namie of Jasper: what 2015 will bring us from the Internet of Things

The so-called ‘Internet of Things’ is one of the more intriguing possibilities – maybe reality – facing the world of marketing. It’s already invaded the auto industry and, says Macario Namie (left), vice-president marketing of Jasper Technologies Inc., will open ...

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Joe Alexander, CCO of The Martin Agency, picks his Desert Island Ads

Joe Alexander is managing partner and CCO of one of North America’s finest agencies The Martin Agency. Based in Richmond and New York, Alexander oversees a department of 200 creatives and producers. Major accounts include Walmart and Geico (see below). ...

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