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Analysis

Campaign shines spotlight on marketing’s ‘trust crisis’

Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...

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Tania Clark: beware Rio Games strict ad sanctions

Just ahead of the start of the Rio Games, marketers are being warned not to get caught out by the strict marketing and advertising rules that apply to the use of various logos and other trade marks. In a bid ...

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GroupM: marketing services spend to pass $1tn as US and India lead media growth

WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures ...

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Field Day’s Geoff Gower picks his Desert Island Ads

Geoff Gower is executive creative director of Field Day, the customer engagement agency owned by Havas Media Group formed a month ago from the merger of ais London and Arnold KLP. He started his first agency on leaving university in ...

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