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Analysis

George Parker: Madison Avenue Manslaughter

Required reading for Big Dumb Agencies and Big Dumb Holding Companies – Madison Avenue Manslaughter. There is no question that the advertising agency business I used to know, love, and profit from, is in a radical state of change, not ...

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Paul Snoxell of Partners Andrews Aldridge picks his Desert Island Ads

  Paul Snoxell is creative director of Partners Andrews Aldridge. A copywriter by trade, Snoxell has been a creative director in direct, digital and integrated agencies for over 14 years. He’s spent more than seven years at Partners Andrews Aldridge, ...

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Mike Peralta of AudienceScience: what role should agencies play in programmatic?

One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...

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Does Oliver’s deal for Dare herald a new agency model?

EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design ...

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Mad Men Peggy Olson’s guide to workplace equality

We were offered a piece the other day by someone quite senior in an agency about the role, status and prospects of women in the biz and how this could be improved. We demurred on the grounds that it was ...

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