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Analysis

Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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SuperHero Niek Eijsbouts picks his Desert Island Ads

Niek Eijsbouts is creative director of SuperHeroes Amsterdam. Since 2006 he’s been a copywriter and creative director at several agencies including KesselsKramer and Happiness Brussels. At SuperHeroes he works for brands such as LG, Converse and ASUS. Desert Island Ads ...

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Clare Styles of Brand Union picks her Desert Island Ads

Clare Styles is ECD of leading brand agency Brand Union. Among the clients she works on are Jaguar Land Rover, Vodafone and RBS. Prior to joining Brand Union she founded and ran independent design studio He Said – She Said. ...

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