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Analysis

Ciesco: adland deals up in 2015 as new buyers emerge

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014. The ...

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Best ads of 2016 – Droga5 and BETC Paris lead in January

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas ...

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R3 Worldwide: McCann, Mindshare and WPP head global new business league

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

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How risk taker Jay Chiat became adland’s ‘superboss’

By Sydney Finkelstein “Jay was not a copywriter or an art director; he was like a basketball manager, or a coach, he made people better. It was instinctive, in his gut; he knew how to make people better.” – David ...

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Carter Murray on the new FCB and client ups and downs

Interpublic network FCB, previously known as Draftfcb, has been transformed since Carter Murray (below) joined from the top Y&R North America job as global CEO. Here he describes what he did, why he did it, his plans the future and ...

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Rob Hunter of Hunterlodge picks his Desert Island Ads

Rob Hunter is founder and managing director of Hunterlodge Advertising based in Hertfordshire. He started the agency in 1987 with a results-focussed approach aimed at making effective advertising accessible to all clients. The agency is one of 16 in the ...

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