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Analysis

Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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George Parker: concluding McVitie’s’ Caribbean quest

George Parker concludes his tale of the world’s most expensive commercials shoot (parts one and two here and here). Our heroes find their plane at the bottom of a Caribbean bay while the agency producer frets in London and McVitie’s ...

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George Parker: McVitie’s goes global, the world’s most expensive shoot and me

Reading that McVitie’s is looking for a new global agency brought back memories of my tenure as Dorland’s “Agency Fireman” back before most of you were born. The agency’s most profitable account, McVitie’s, was about to exit, taking all those ...

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Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?

This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from the summer. First they discuss the news that global drinks giant Diageo has retained Dentsu Aegis as its long-standing media ...

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Best ads of 2016: Apple, Jimmy’s and Mars win August

August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from Apple. You’re never quite sure where Apple ads emerge from these days – in-house or TBWA – but this eschewed ...

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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...

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