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Analysis

Why pitch policy and malpractice are damaging clients as well as agencies

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

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Tom Denford and David Indo from ID Comms: the change agenda for agencies

On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by ...

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New Bellwether report reveals buoyant spending despite Brexit fears

Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood ...

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Dentsu is top acquirer in 2016 with digital and content agencies in demand

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 ...

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What really happens at Trump HQ

Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of ...

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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads

Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including ‘The Bear,’ ‘The Closet’ and ‘Dads.’   Desert Island Ads Usually, when ad people are asked to pick their all-time ...

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