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Analysis

Tom Denford and David Indo from ID Comms: the agency leadership crisis

On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale. The most worrying aspect is that ...

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Snapfax: the nation’s top hates are revealed

Another week done and dusted, another huge sack of shredded paper heading off to the recycling bin, Snapfax fans. Once again, we’ve been satisfying the voracious appetite of our fax machine fed from the internet, which is in turn attached ...

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Richard Neish of Dare picks his Desert Island Ads

Richard Neish is managing director of pioneering London digital agency Dare, now owned by Oliver Group. He began his career at Tribal DDB before moving to another DDB agency Red Urban. He joined Dare in 2009, becoming managing partner, before ...

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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming ...

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New R3 report reveals the secrets of the world’s longest agency/client relationships

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...

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George Parker: here’s the key to ‘Generation Creation’

A perspicacious Pot Pouri! To paraphrase my old school mate, Winston Churchill, “Generation Creation” is a riddle, wrapped in a mystery, inside an enigma. Now do not get me wrong here. It is a splendid book, but unlike many of ...

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