Home / Analysis (page 10)

Analysis

Forgotten gems from 100 years of British advertising (2)

It’s the IPA’s 100th birthday this week (which you may have noticed here – they should be paying us for this) so we’re digging out a few ads that, if not actually forgotten, are worth remembering. Back in the day ...

Read More »

Raoul Shah of Exposure: how Agent Provocateur can recapture its pioneering spirit

When Agent Provocateur opened its first store in London’s Broadwick Street, Britain was going through something of a renaissance. Britpop ruled the airwaves and Cool Britannia was celebrated on the cover of Vogue. And AP quickly became a brilliant, quintessentially ...

Read More »

Ciesco: WPP biggest in 2016, Interpublic is growing fastest

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 per cent. However, CEO Martin Sorrell warned of a slowdown ...

Read More »

Tom Denford from ID Comms: media that transforms lives

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to ...

Read More »

Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

Read More »

George Parker: why these nine greats are my ad heroes

The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished career.   My Ad Hero. How about Heroes? Oh dear, Oh dear, when Stephen invited me to contribute to his ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.