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Analysis

Snapfax: UK’s most hated hit the shredder

Welcome one and all to this week’s top Snapfax shreds, where we empty our waste paper bin of wretchedness to see what’s been shredded most by our merciless machine connected to our fax fed by the internet. In at Number ...

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Tom Denford of ID Comms picks his Desert Island Ads

Tom Denford is co-founder and chief strategy officer of ID Comms, the media change consultancy. As an advisor to the world’s most ambitious brands, the company helps CMOs and media directors guide their organisations through media transformation and work productively ...

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Paula Coral: what I’m going to do about it

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

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Momentum’s Mike Kettles picks his Desert Island Ads

Mike Kettles is ECD of Momentum Worldwide in the UK. He joined the Interpublic-owned experiential agency from A Little Bird where he was director of creative and strategy. He was a co-founder and director of Greenspace and then a senior ...

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Tom Denford and David Indo from ID Comms: who are the world’s best CMOs?

On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s ...

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Giles Keeble: in a divided world are ads striving to be politically correct?

As the world post-Brexit and post-Trump election seems to be getting more divisive, ads seem to be falling over themselves to be more politically correct. This is perhaps especially noticeable because of the amount of slice-of-life stuff there is out ...

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