Agencies
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Publicis bets on ‘world’s biggest’ influencer marketing company
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network…
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IPG’s McCann wins Ferrero as parent grapples with low growth
Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa…
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Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Is Nike running out of road?
Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?”…
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If John Hegarty was a woman… AnalogFolk’s cross-gender recruitment experiment
If these famous advertising blokes had been born women, would they have reached the same heights? AnalogFolk is having fun…
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Can new CCO Fisher put Ogilvy’s Ingo on the map?
Ogilvy’s Ingo is a new one on us, described as an “iconic boutique network.” Iconic or not, it now has…
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Informa buys Cannes Lions owner Ascential for £1.2bn
Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly…
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BBH hits it out of the park for Barclays
What’s this? A (better than) good bank ad? And not Nationwide telling us how beastly its rivals are. ‘Make money…
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