Agencies
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Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday…
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Appleby joins from Channel 4 to head revamped T&Pm
Johnny Hornby’s agency, starting life as Clemmow Hornby Inge and now T&Pm via aa series of changes (and some eccentric…
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Ever-reliable Dawn French scores for M&S Food
Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running…
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Etsy enlists the elusive Wally/Waldo for holiday campaign
Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy…
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George Parker: brand or sales?
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up…
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Asda and Aldi unveil their Christmas fairy tales
Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts…
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts
Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series…
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Droga5 lures DDB Chicago boss for global CSO role
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second…
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