Agencies
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Uncommon Creative Studios: new BA work and a new London CCO
Scott Dungate has been recruited as Chief Creative Officer of Uncommon’s London studio. He has won all the right awards…
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Brave Currys tries to change bland ad landscape
What to make of these? After all we should applaud when someone tries to be different, even acknowledges it’s taking…
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Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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Lavazza goes for global feelgood message
Feelgood commercials are a tricky thing to pull off, many viewers (cynical souls that they are) won’t share wholly in…
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BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible…
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Ocado puts creative business up for pitch
Ocado cut its marketing budget by 25% last year and now the retailer – which still has around £50m to…
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Neverland turns to fiction for new Rightmove OOH campaign
When everyone’s dream home is so different, conjuring up a collective dream looks like a logical strategy for Righmove. A…
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Yes chef. Jeremy Allen White strips off again for Calvin Klein
Calvin Klein is making like it’s still the 90s, putting out provocative underwear ads featuring the hot names of the…
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TBWA on top as Omnicom forms new Omnicom Advertising Group
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its…
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