Agencies
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Agency house style: Lurpak from Wieden+Kennedy
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and all the…
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Kit Kat’s new global offering from VML shows some JWT DNA lives on
Somewhere in the DNA of WPP’s giant merged creative agency VML is there still a strain of J.Walter Thompson, one…
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WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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Barbie’s back with a vengeance
Last year’s ‘Barbie’ film was a wry adult spin on the pink doll phenomenon with Margot Robbie and Ryan Gosling.…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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Deliveroo says now is even better with new brand platform from Pablo
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of…
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Specsavers goes to the movies with new Cineworld partnership
There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers…
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MAA Ad of the Week: Jeremy Allen White again for Calvin Klein
Some ads get talked about and then talked about and become a story in themselves. Such is ‘Bear’ actor Jeremy…
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The Monkeys’ Mark Green moves up as new global CEO of Droga5
Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…
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