Agencies
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YoungCapital turns the table on baby boomers for Gen Z
Inter-generational strife at work shouldn’t be a surprise in adland – consisting in the main of 20-somethings working ultimately for…
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Adam&eveDDB names Brim and Beverley replacements
Adam&eveDDB has moved pretty seamlessly to replace CCO Richard Brim and CSO Martin Beverley who are due to launch their…
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Bob Hoffman’s banker for 2025
Among many wise words about the Omnicom/IPG merger, Ad contrarian Bob Hoffman gives his prediction for actual ads (no longer…
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Opportunity knocks: AKQA leadership exodus continues
Does anyone want to back a ready-made world class digital agency? WPP used to have one called AKQA but now…
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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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Barclays creative to move from long-serving BBH
Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy’s Lloyds…
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MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless…
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Starbucks US creative abandons WPP for Anomaly
The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP…
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McVitie’s and To Boldly Go win Ocean Outdoor’s first Digital Creative Competition Grand Prix
Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital Creative…
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