Agencies
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McDonald’s UK departs the golden arches for ‘Only at McDonald’s’
Guess you’ve really made it as a brand when you can dispense with the logo – even the famous golden…
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Anomaly debuts for Starbucks
Starbucks hired WPP for a comprehensive makeover and then promptly didn’t, moving to Anomaly in the US instead. The world’s…
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MAA Ad of the Week: Current Account Switch Service (CASS) from House337
Not the sexiest client name but, for some, quite a sexy ad (she is anyway.) House337, formed from Engine Creative…
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Direct Line goes to VCCP
The VCCP new business machine seems to be clicking into top gear: now it’s landed insurer Direct Line Group in…
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Gordon Ramsay puts his foot in it for Hay Day and Uncommon
Can Uncommon Creative Studio (Stockholm branch) make us warm to irascible chef Gordon Ramsay? After all Ramsay has built a…
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Mediahub boss John Moore exits as IPG prepares for Omnicom merger
The ripple effect of the mooted Omnicom/IPG merger is already being felt and John Moore (left), global CEO of Mediahub,…
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Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG…
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The Corner wins more from Treasury Wines
Independent London agency the Corner has won a second brand, Matua, from Treasury Wine Estates. It already handles Squealing Pig.…
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WPP’s GroupM restructures as new CEO Lesser rings the changes
US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day…
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