Agencies
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming…
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Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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Worrying times for holding company media agencies as Indian authorities launch raids
Price fixing in media is an issue that won’t go away – likely to be still more of one as…
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Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?
Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at…
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Will adam&eveDDB’s new global effort for Puma put it back on a high?
US consumers seem to be reining in spending as they wake up to the Trump dawn, bad news for European…
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AMV shows sure touch for Unilever’s all-over Sure
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big…
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Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two…
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