Agencies
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Adam&eveDDB tries night moves for Aviva
Another natty ad from adam&eveDDB for insurer Aviva (now also set to be the proud owner of Direct Line.) Showing…
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New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a…
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MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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Park & Battery’s Michael Ruby: my Top Tips for Cannes
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign,…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…
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Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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