Ad Tech
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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Jonathan Harman: why the only way to block the adblockers is to win consumers’ trust
Within days of the mid-September launch of Apple’s iOS 9, and its promise to open up its software to adblocking,…
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Pepsico chief Jakeman lashes advertising – and then produces a few daft ideas of his own
Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association…
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Frederic Joseph: why ad blocking is good for you – really
Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a…
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WPP gathers its forces for a Stream marathon
George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual…
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Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in…
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Mike Peralta of AudienceScience: what role should agencies play in programmatic?
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out…
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Havas signs Bazarkaya and Howell for top world roles
Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the…
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Kevin Swanepoel: why The One Show needs to be global
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World…
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