Ad Tech
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Deloitte drives into marcoms with digital agency Heat
One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may…
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WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…
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M&C’s Kemp foresees AI taking over from copywriting
My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C…
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Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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Is Publicis Groupe about to become a takeover target?
Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that…
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Three ramps up ad blocking threat with new Shine deal
The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps)…
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R3 report shows growth and performance of ad tech
Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of…
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The&Partnership partners with Adloox to try to root out mushrooming ad fraud
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of…
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Maxus launches new worldwide technology consultancy
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of…
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