Ad Tech
-
Why doesn’t WPP try old-fashioned media buying to allay “brand safety” fears?
I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which…
Read More » -
Tom Denford and David Indo from ID Comms: when Adland left YouTube
On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and…
Read More » -
Now post-merger AB InBev joins media review round
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot…
Read More » -
Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
Read More » -
T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
Read More » -
Tom Denford and David Indo from ID Comms: Agency? Supplier? Partner? Vendor?
In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they…
Read More » -
YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
Read More » -
The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
Read More » -
Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
Read More »