Ad Tech
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Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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Carat president Swayne outlines key role for Out of Home in digital media revolution
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media –…
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Conversant’s Robin Davies: why publishers need to beware new Chrome ad blocker
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital…
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David Billing of Above+Beyond: the party may be over but the fun starts now
“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would…
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Cannes cracks down on booze and noise – but isn’t that partly the point?
The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour…
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WPP to merge Maxus and MEC as client backlash bites
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the…
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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
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Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
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