Ad Tech
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Verizon’s Oath debut is something of a four letter word
Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is…
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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared…
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Facebook gets another splattering over anti-Jewish content
Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities…
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Fiona Blades of MESH Experience: does your customer actually want you to advertise?
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to…
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Uber sues Dentsu media agency Fetch for alleged click fraud – Fetch CEO issues strong rejoinder
Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,”…
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Sorrell comes out fighting for WPP’s media agencies
Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and…
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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
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Gracie Page of Y&R: how the iPhone X will revolutionise the ad industry
This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple…
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Profs discover that 90 per cent of TV advertising is wasted
Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too…
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